The play the Potato Gatherers Essay Example

The play the Potato Gatherers? Paper This is a short play written by a man named Brian Friel. The theme is that of two young boys who have been sent out by their mother to work on a potato harvest. This means skipping off school in order to carry out this work. Obviously the family is very poor or the mother is unable to work for herself. It is set in Ireland, the home country of Brian Friel (the author), around the time of the start of the troubles. The boys are very young to be working to support their families needs, Joe was thirteen and Philly was twelve. This was not Joes first time of working for the mentioned Mr. Kelly so he was not very excited at the prospect of working so early in the morning. However this was Phillys first time at real mans work and due to his young age he was very excitable and enthusiastic. The play is set mainly in the potato field which is closely situated to their school. The play is set in Tyrone in North Ireland the play is set. It is a cold November morning and there is frost on the ground. Not exactly ideal situation for gathering potatoes but Philly is still wide-awake this early and rearing to go. It was six oclock in the morning. We will write a custom essay sample on The play the Potato Gatherers? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The play the Potato Gatherers? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The play the Potato Gatherers? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The boys were chatting away without a care for whoever they could wake. To see his younger brother so excited actually woke Joe up and he started to get excited too. They display their immaturity when they pass a friends house and the school; they just cant help themselves but cheer and taunt. The story is focused on how the children have been brought up to act, how they have been sent to work and miss school because of the obvious need for money in the family and how proud the boys are that they are doing their share of work to help their family survive. It also focuses on the totally different personalities of the two boys, possibly because of the age difference or maturity. Joe is quite calm and mellow, he has worked before and he knows exactly what to expect of his day. Philly is very energetic and enthusiastic about his new experience of work and nothing would be able to calm him down. Even though Joe is much more mature than Philly he still plays along with his little brothers cowboy fantasies and games just to make him happy and pass the time. They play is set in a time where western films are very popular and just happen to one of Phillys favorite things ever. During the run of the play he goes through several fantasies of what he is going to buy and gun fighting imaginary foes. In total he has four main items he wishes to purchase. His dreams involve a gun, a gaff, a scout knife and a bicycle. As they are on there way to work Philly is imaging he already owns the gun and pretends to shoot at a cat. The constant repetition emphasizes both Phillys love for westerns and his childlike imagination. The viewpoint of the story, in my opinion, is largely based from Joes point of view. However some of the speech structure seems to be from the younger childs aspect. It is all written as if you are watching over Philly yourself. It describes his actions in a lot of detail but then roughly describes how Joe reacts. It is typical of a play to have more than one authorial viewpoint. Brian Friel makes the boys short speeches sound as if Joe is a father figure giving his little boy (Philly) advice. It is possible, due to the absence of any mention, that the boys do not have a father figure and hence another reason for the need to work. The mention of time throughout the play makes it seem as if for Joe the day is going very, very slowly. But to Philly it is racing by to begin with but then slows down. Philly has a lot more dialogue in the story, but this could be due to his hyperactivity. There is only a minor age gap between the two boys but the gap in the age they act is incredibly different and very well displayed by Friels usage of language. Philly seems to constantly be on a new adventure in his fantasyland within his own mind. And Joe is more than happy to play along to satisfy his brothers needs for interaction. Joe obviously loves his brother just the way he is, but he knows that after working a few shifts at the potato field his childlike inconvenience and energy will be worn down and lost. When their school friend, Dicey ODonnel, walks past the field they are not the ones taunting any more and he is in fact bragging to them how they are going to get strongly punished. In the end after the boys had finished their long day of work they are on their way home. They are resting on each other in the back of the truck quietly talking. This displays the closeness some brothers have. This closeness probably developed because everything one of the boys has done (Joe) the other is now getting the chance to go out and repeat (Philly). Philly looks up to his brother. The conversation at this point is very different compared to the rest of the story. It is subtler, Philly is worn out and this time it is Joe daydreaming about what he is going to buy with his money. And unlike Joe, willing to play along, Philly takes the mature role and says: Ma wont give us back enough to buy anything much The excitement is no longer present in his voice and instead he is sulking and sullen. After just one-day work Phillys outlook has been changed and he has grown up. Childhood didnt last very long for these two boys. Joes final thought is that he wants to buy a pair of red silk socks. This proves that neither of the boys will ever really grow up, and still like to dream of possibilities not available to them at that moment.

JFK Assasination essays

JFK Assasination essays They admired his working personality, his lively presidency, and his timeless way, and they respected his courage in time of decision (Patterson 42). These words describe one of the best leaders our nation has ever seen. In his presidency, John F. Kennedy had to keep us out of war during the Cuban Missile Crisis, and also deal with problems in Berlin. Within our country the president promoted civil rights, gave a tax cut to spur the economy, introduced Medicare, and promoted better education. The space program began to soar during his short term in office. Regarding space, Kennedy said, First I believe that this nation should commit itself to achieving the goal before this decade is out of landing a man on the moon (Patterson 42). Even though many great programs were introduced during his three-year term, the Presidency of John F. Kennedy will always be remembered because of his assassination and the conspiracies surrounding it. Many people are unaware of Kennedys life before the presidency. He was born of Irish immigrants in Brookline, Massachusetts on May 29th, 1917. He grew up, graduated from high school, went to Princeton University, and then graduated from Harvard. While here Kennedy wrote a thesis about foreign policy that was later published as, Why London Slept. After his formal education, Kennedy joined the Navy in 1941. While serving in the Pacific, Kennedys boat, PT109, was shot by Japanese torpedoes and sunk. In a heroic effort, JFK saved his entire crew from drowning. While doing this, he aggravated a back injury, which forced him to be discharged four years later. (Patterson 42). After his service in the Navy, Kennedy ran for a Boston seat in the House of Representatives. He made it a goal to help working class America by voting for legislation to promote their lives. He also showed strong anti-communist views and criticized Harry S. Truman fo...

June 6 SAT Takers Heres How You Can Retest for Free

June 6 SAT Takers Here's How You Can Retest for Free SAT / ACT Prep Online Guides and Tips The College Board is going to allow students who were affected by the mistake on the June 6, 2015 administration of the SAT to re-take the test for free in October. Read on for more information and to see what your options are. A Bit of Background: What Happened on June 6th? June 6 was the final SAT testing date for the 2014-2015 school year, and hundreds of thousand of students across the country registered to take the test. On test day, many were surprised to see that instead of the standard 20 minutes allowed for Section 8 or Section 9, their test booklets instructed they should be allowed 25 minutes. The proctors' instructions, however, still stated the time allowance should be 20 minutes. Therefore,some students got the correct amount of time on both sections, others were given 25% extra time, and still more were given something in between,which overall created a very confusing situation for everyone involved. Of the hundreds of thousands registered, almost all students were affected, apart from those taking the SAT with accommodations. (International test takers were not affected.) For a full breakdown of what happened, see our article here. The Aftermath and the Demand for a Retest After the test, students were very concerned about what would happen with their test results. They were worried that their scores would be invalidated,because the test was no longer standardized compared to other administrations of the SAT.Many worried that colleges would not accept their scores as equal to those from other testing dates. In the days following the exam, the College Boardgave a lot of conflicting information to different people.It told some thatthere would be a retest,but told others thatthe affected section of the exam would be thrown out. Two days later, they finally released an offical statement, in which they announced that they would proceed with scoring the exams,with the TWO affected sections removed.They claimed that they would be able to do this and still provide"reliable scores." Understandably, many students were angered by this response - it was obvious that this was decided on because it is theeasiest and cheapest way for the College Board to "fix" the situation, as opposed to the best way for students. It became clear that though the scores could be called "reliable," they would not necessarily be "accurate," especially for certain students. Students began to worry about how the test scores would affect admissions and qualifications for scholarships. Students began demanding anoptional retest for anyone who had been affected by the College Board's error.One student from Long Island has filed a lawsuit against the College Board, saying that scores of a test missing nearly 30% of its content cannot be considered valid. She has demanded unspecified monetary damanges and a re-test for anyone who wanted it. Another student started a change.org petition that quickly attracted over 1,000 supporters demanding another chance to take the test for free. The College Board Listened and Is Now Offering a Retest Late on June 15th, the College Board responded to unhappy students with an offer for a free retest - but maybe not in the way that they were expecting: â€Å"We remain confident in the reliability of scores from the June 6 administration of the SAT and don't want to cause undue anxiety for students by making them believe they need to sit for the test again. However, we have waived the fee for the October SAT administration for students who let us know that their testing experience was negatively affected by the printing error and we will continue to do so, through the September 3 registration deadline for the October administration.† You can see the full text here. Instead of offering students affected by the June 6th test their own makeup date, the College Board is giving free registration for the October test.This is going to mean that the retest will be too late for many students who need it, and it's only a useful offer for those students who were not relying on getting scores this summer. However, it's questionable how much the College Board really wants students to take advantage of the offer, even if they do have the time to get their scores later! For several days this past week, the informational banner with updated informationwas missing from the College Board web site, which meant that students who wanted more information about the retake would have beenunable to find it unless they had the link already.The College Board has now replaced the banner, but many were frustrated by what seemed to be a deliberate attempt to keep the information quiet. Additionally, on the June 6th FAQ page, the information for a retest is at the bottom, and is not emphasized. Many people would not know to look for the updated information. Fortunately for students (and unfortunately for the College Board), their mistake has received enough national attention that the retest is beingpublicized through various outlets, even though the College Board itself is trying to keep it quiet! I Called the College Board -Here Is How to Get the Retest Once again, there is a lot of misinformation going around abouthow to actually get registered for the retest.This is mostly because the College Board employees seem to know very little about it themselves. I called the College Board to nail down the information so that you don't have to. The first attempt... The first time I called them, the customer service rep I spoke to had no idea what I was talking about when I asked the process to be signed up for the retest. She insisted several times that there was not going to be a retest for students - this went on for about ten minutes. Finally, I verbally directed her to the appropriate section on their own web site and read it aloud to her. I was then put on hold for several minutes. Another rep picked up. I asked her what the proper procedure was to register for the retest. She told me (in quite an annoyed fashion) that Idid not need to take the retest. She said that theCollege Board was only dropping ONE section of the test, and that the scores would not be affected because they always drop one section as an "experimental section." As you know if you are at all familiar the SAT, there IS always an experimental section, but it is always one of the middle sections of the test - a 25 minute section. I said this to the rep and asked how it would be possible to swap in the experimental section for one of the final sections. Not only are they different lengths, but the whole point of the experimental section is to test out future questions and some of them may not be appropriate. She told me that the experimental section is always randomly selected out of all the sections, which is not true. I also asked how the other section would be accounted for, and was told thatthey are only going to drop one section. Both of these statements are in direct contrast to what has been said to other people who have called, and what has been said by the College Boarditself on its web site. This goes to show how unreliable the information is that they are giving out. If you call and ask for specific information, and it does not seem right to you, make sure to ask to speak to another person. Though we were 20 minutes in and I knew at this point that the conversation was going nowhere, I persevered and asked what I could do to sign up for the retest. I was told that I could wait to see my grades at the end of this month, and if I'm still unhappy to call back by the end of the month to register. The College Board has since updated its statement to specify that they will be accepting registrations through September 3rd for the October 4th test. Nevertheless, if you do want to take this retest, I recommend signing up sooner rather than later - see below for why. The second attempt... I called back a couple days later and had a totally different experience. As soon as I said that I wanted to register for the free re-take, the customer service rep agreed quickly and opened my account. I went though the security questions, she asked for my preferred test center, and waived the fee. In less than 4 minutes, I was signed up for the retest for free. The Takeaway In conclusion, here is how to sign up: The free retest hasnotautomatically been applied to your account. If you register for the test and pay, it will probably be more difficult to get your money back, so just call and register over the phone.Usually there is a fee for registering over the phone, but they are not charging this for June 6th testers. Call the College Board Customer Service line at 1-866-756-7346. Give yourself time to make this phone call. As you can see from my experiences above, how your conversation will go completely depends on which customer service rep you talk to. If the rep tries to give you a hard time about registering, ask to speak to another rep or a supervisor.Stay calm and say that you were affected by the College Board's mistake on the June 6th test, and you would like to take them up on the offer that is posted on the web site. If they still give you trouble, stay polite but firm: "This is not what the College Board is publicly offering. I was promised a free retest and I am calling to register for this. If the process remains difficult, I will contact press members to let them know that the College Board is not honoring its promise." You do not have to take the test at the same center where you took the June 6th SAT.This is great news for people like me who signed up for the June SAT late and had to travel quite far to take it. Usually when the College Board offers a retest it does have to be at the same center, so this is a big bonus. You will have to do all the things you normally do at registration time - including confirming your name, birth date, and high school. If you don't have any trouble with the rep, the whole process should take about 5 minutes. Afterwards, you will receive aconfirmation email and will be able to sign into your account to print out your admissions ticket. Can I See My Scores First? Yes, you can!The scores from the test you took on June 6th will be available around June 25th. You are welcome to look at your scores and decide if you want to take the test again. The College Board has done this intentionally, because they are hoping that many people will be satisfied with their scores and will decide to not take the test again.Remember, for each person who does decide to do the retest, they are losing out on potential registration money. Even if you sign up for the retest now, your scores will still be delivered on time. Remember, however, that these scoreswill not include sections 8 and 9, and youwill not have the option to see what your score would have been with those sections.So it will be difficult todetermine if you have beenpositively or negatively affected by the shorter test. Since they have now officially said that free registration will be available through September 3, you can feel comfortable waiting to sign up if you want to. But it might be a better idea to not wait.Since the College Board is not offering a separate test date for the retest,there will be many more people than usual signing up for the October test.Therefore, there is a very good chance that testing centers will fill up quite quickly. If you register now, you can always cancel later if you want to, and you do not have to risk potential disappointment at not getting a seat. Should I Take the Retest? For most students, signing up for the retest is a good idea if it's at all possible for your schedule. If you get your scores back and think that you were negatively affected, this is the best way to fix it - for free. And if it turns out that you did better than you were expecting to do, you can always cancel your registration. You will not lose out on any money from the registration costs because it's free. If this was your last chance to take the SAT for one deadline or another, then the retest will not really affect you. Though some schools are taking the "wait and see" approach for this test, it is very likely that most willhonor the results, especially for seniors or those who took the June 6th test on a tight deadline. If you feel that you have been significantly disadvantaged by the College Board's error, and cannot take the retest, it might be a good idea to keep an eye on the lawsuit mentioned above to see how it progresses. If they win, you may be entitled to some compensation. Last Words... If you do decide to retake the test, you should use the experience you have had with this test to help guide your studying. Set aside time this summer for dedicated prep so that you can smash it this fall. What’s Next? Worried that taking the SAT again this fall will be one time too many? Read our guide on how many times you should take the SAT. To prep for the re-test this fall, read our 11 top, must-read guides to prepare yourself for the next test. Learn our expert strategies to improve your SAT Math, SAT Writing, and SAT Reading scores to help push your scores above 600s in any section. Wanta top score on the re-take? Read our guide to getting a perfect SAT score. Want to improve your SAT score by 160 points?We have the industry's leading SAT prep program. Built by Harvard grads and SAT full scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so you get the most effective prep possible. Check out our 5-day free trial today:

Essay Interview Example | Topics and Well Written Essays - 1000 words

Interview - Essay Example Although my country also provides good educational opportunities, yet they cannot be compared to Canadian standard of education. I believe in high-end quality in education. I believe in seeking that kind of education and degree that is recognized worldwide. My own homeland also has many reputable universities that are recognized around the globe, but my dream was to seek education in Canada since I was a little child. I can find highly flexible learning opportunities in Canada. There is a wide variety of courses available there. Although I may sound like demeaning the education of my own homeland, but the truth is that I am a very patriotic person; yet, I cannot compromise on sensitive issues like education. I had to choose what was best for me, and therefore, I chose Canada. Among many other choices which I was considering about immigration for the purpose of education, I found Canada to be a country which provides protection to its citizens much more than any other country. We can call it a safe country. I feel comfortable in any part of the country without the threat of terrorism or violence. People are guaranteed protection even in bigger cities like Ottawa and Toronto. I do not feel as if I am being neglected because I am not in my own homeland. There is Canadian social help system which does not make me feel unaccompanied when I am facing difficulties settling down. There are a lot of government sponsored programs and courses that I can seek help from in my hard times. For example, if I lose my job, I shall be supported through a government funded program to back up my finances until I find a new job. Another important point that I considered was that Canada is one of the developed countries whose economical infrastructure is very strong. I can be sure to find a suitable paying job in this country. Most of the jobs are well

Marketing Plan for Final Flight (Aerial cremation dispersal) Research Proposal

Marketing Plan for Final Flight (Aerial cremation dispersal) - Research Proposal Example Cremation is, therefore, preferred by a large section of the society. However, disposing the remains becomes a major issue and most families are seen to preserve it in urns, which in time becomes taxing to preserve. Final Flight aims to provide an effective alternative for disposing the ashes of deceased loved ones by scattering them in the air by means of an airplane. The current paper will analyze the market opportunities and specify different marketing plans of the company so as to realize whether undertaking such a business venture is deemed profitable. As we know, those who identify with a religion, different faiths have different traditions when it comes to cremation. While many Christians have traditionally chosen burial -- mirroring Jesus entombment and the belief that the body and the spirit are one and must be whole for resurrection -- others have not, particularly some liberal Protestants. The Catholic Church lifted its ban on cremation in 1963. But the No. 1 reason cited for choosing cremation in a national survey was cost. On average, cremation is one-third the cost of burial (not including the burial plot or upkeep), ranging from about $500 to $1,500, according to the Cremation Association of North America. This company will be called Final Flight LLC, which will be an aerial cremation dispersal service offering an alternative to the underground burial or spreading of ashes over the ground on a local, state, national, and eventually a global level. Our goal is to provide personalized aerial cremation dispersal with the highest standards of dignified and ethical service regarding your loved one’s ashes from the air. We are committed to the highest level of integrity to fulfill the requests of the family. Sunsets become everlasting memorials†¦when the remains of your loved one are dispersed by air. The

Rising Concern On Environmental Issues Marketing Essay

Rising Concern On Environmental Issues Marketing Essay There has been a rising concern on environmental issues worldwide nowadays. Ministry of foreign affairs statistic shows that over the years, the temperature has been rise because of carbon dioxide trapped and green house gases have affected the global climate. This change will affect the people live all over the world. This also includes access to water, health, food and the well being of the environment. Todays consumers have started to realize that their purchasing behavior actually cause a huge impact to the environment. Therefore, companies should practice offering environmentally friendly products and service to people to prevent this world become worse. Although, Malaysia has undergone an excellent development followed governmental efforts to attract foreign investor to come and invest for a green product development in Malaysia, the practices of environmental responsible behavior are still low among Malaysian consumers. An example of the lack of environmental responsible behavior is shown in an article in Bernama whereby garbage thrown by one of the state in Malaysia residents is the main cause of river pollution in the state. According to a survey which was conducted on line by global market insight and information group, on the aspect of eco-friendliness of habits and behaviors only 8% of Malaysian respondents responded that they have changed their behavior in a greatest deal to benefit the environment. In addition 83% respondents reported that their views on a companys and their Colleges friendliness to the environment would influence their purchases of products and services. Therefore, studying the determinants of generation-Y consumers green purchase behavior will be definitely benefit green marketers. Generation-Y (also known as a millennial) is defined as A label attributed to people born during the 1980s and early 1990s. Members of Generation Y are often referred to as echo boomers because they are the children of parents born during the baby boom (baby boomers). Because children born during this time period have had constant access to technology (computers, cell phones) in their youth, they have required many employers to update their hiring strategy in order to incorporate updated forms of technology. In a simple word, generation-Y grew up with a technology and relies on those things to perform their job and their task. In addition, when going through a literature review in Malaysian context, there are still a gap existed between environmental knowledge, intention and behavior towards green product. [Said et al. (2003)]. Even though employees that have vast knowledge about green products in ISO 14001 certified organizations not necessarily would buy a green products. Therefore, factors those determine and affect consumer especially Generation-Y to purchase a green product would be worth to find out. 1.1 BACKGROUND OF THE RESEARCH Nowadays its nearly impossible to go shopping without finding a plethora of products that claim to be environmentally and consumer friendly. Oddly enough, many cheap and eco-friendly substances, such as vinegar, have been used for years as home cleaners. Whether you buy a green cleaning product at a store or use something on hand in your pantry, you can reap the benefits of choosing products that are gentler on you and the environment. Environment is defined as what surrounds a thing or an item or in other words it means the surrounding. It could be a physical element which is physical environment, that includes the built environment, natural environment such as air, water, land, atmosphere and etc or it could be human environment where people surrounding the item or thing which also known as the social environment. Today environment is getting worst and worst. Many environmental issues arise. Environmental concerns have been growing in recent years. One of the examples of environmen tal issue is global warming. Global warming and climate change refer to an increase in average global temperatures. Natural events and human activities such as burning garbage and waste are believed to be contributing to an increase in average global temperatures. This is caused primarily by increases in greenhouse gases such as Carbon Dioxide. The greenhouse effect keeps the earth warm when functioning normally. For the first time in history, human activities are altering the climate of our entire planet. According to (Jack, 2010), in less than 2 centuries, humans have increased the total amount of carbon dioxide in the atmosphere by 25% from the burning of fossil fuels and the destruction of forests. In addition to the natural fluxes of carbon through the Earth system, human activities, particularly fossil fuel burning and deforestation, are also releasing carbon dioxide into the atmosphere (The Carbon Cycle; the Human Role, Earth Observatory, NASA). Green product is define as a product products that produce limited carbon footprints; they may require fewer resources to produce, consume less energy or emit fewer hazardous emissions.  Green product is also a product that is non toxic, water-efficient, and also recyclable and biodegradable. There are many green products that have been produce for people in the market. For example household cleaner. Phosphate-free dishwasher and laundry detergents are green because they do not discharge environment-damaging phosphates into waterways. Other examples of green cleaning products are those labeled certified biodegradable; these have passed several stringent tests relating to biodegradability and environmental impact conducted by an independent certifying agency. According to Consumer Reports, the certified biodegradable label is more meaningful than a general biodegradable label. Glass and metal cleaners, kitchen and bathroom cleaners, and laundry detergents are products that might car ry this label. According to EPA (Environmental Protection Agency) research, the air inside the typical home is on average 2-5 times more polluted than the air just outside its walls. For the most part, indoor air pollution is created by the use of toxic chemical products like household cleaners. An EPA report stated that indoor air pollution is one of the nations most important environmental health problems. The EPA also concluded that household cleaners are 3 times more likely to cause cancer than air pollution. Walk down the cleaning product aisle at the supermarket and notice the strong toxic odors, even though the packages are tightly sealed so they cannot leak. Those same vapors remain in a well sealed home. A 15 year study compared women who worked outside the home and those who did not. They found a 54% higher death rate from cancer in the women who stayed home. The study concluded that the increased death rate was due to daily exposure to hazardous chemicals found in ordinar y household products. What is not being reported are the slow poisonings that occur in every home from continual exposure to household cleaning chemicals. A report by the Consumer Product Safety Commission found that 150 chemicals commonly found in homes have been linked to allergies, birth defects, breast cancer, testicular cancer, prostate cancer, declining sperm counts, and psychological abnormalities. Generation Y are the cool generation, they embrace brand and live in the new world of digitize communication. Thus that might be interesting to find their perception and their level of awareness towards environmental issues that the world is facing nowadays. Gen Y has grown up in a very structure, busy and over planned world. Also, Gen Y is made up of confident, optimistic young people who feel valued and wanted. In a article of science daily, Gen-Y is a people that will go all the way when it comes to saving the environment as long as it benefit to world economic and environment. They are maturing into a pragmatic generation that wants to do the right thing for the environment but also has real economic concerns PROBLEM STATEMENT Consumers or practically customers are the sellers and buyers that boost the countrys economy. Therefore, many firms are actually putting many efforts in order to attract more customers because these customers create businesses opportunities and generate profits to them. As the world nowadays facing so many problems regarding to a environmental issue, the consumers and their attitudes or behaviors to purchase a green product are the important factors to be considered. Consumers nowadays have more choices due to the effects of globalization. They will prefer the function of the product rather than the brand or whatsoever to ensure a healthier future. To determine the current level of consumers preferences towards the green products. To determine what are the determinants or factors of consumer preferences towards the green product. To determine the consequences or effects of consumer preferences towards the green product. RESEARCH OBJECTIVE Awareness towards environmental issue that the world nowadays facing play a major role encourage people to purchase a green product. Thus, this study is attempts to relate on the various variables that influence consumer especially generation-Y to purchase a green product. The objectives are as the following: * To study the factors affecting the consumer especially Gen-Y to purchase green product. Gen-y is a new generation and It is crucial to understand as they are more advance and modernize. Thus, several researches have been conducted in order to understand consumers in a way that how they behave, and what are the factors that cause them to behave or react to the responses of the products. Leading factors such as price and quality are always the top concerns to the consumers. Product attributes will moderate the effects of price on quality judgments. Partial of the consumers may focus on buying low prices goods and neglect the quality of the products. This group of consumers takes the price as a measure of sacrifice. For instance, consumers take the price served as the benchmark for comparing utility gains from the quality of the product. One the other hand, some portion of the consumers will be willing to pay a premium price for the quality and function of the products, as they are very sensitive to the signals of the quality of one product. Thus, it is hope that this stud y will contribute further to the understanding of factors of price and quality that may lead to the consumers prefer for a green product * To understand the awareness level of people about Go Green campaign. Nowadays, there are many environmental campaign have been organized by a government and private sector. This campaign is aim to encourage people to more concern about the environment. Thus ,it is hope that this study will explore how people react to a environmental campaign and what is their level of awareness about the awareness campaign. * To examine the benefit for people involvement in Go Green program. We might be asking, how we will benefit from getting involved in this environmental campaign. Well, recently there has been an increase in events directly related to the availability of natural resources. For example energy shortages that resulted to load shedding, change in weather patterns and water shortages. As a result, civil society is recognizing the need to manage our natural resources more effectively and responsibly. In doing so, we can ensure positive effects on our health, quality of life and even the cost of living. Thus, this study will help people to getting known more about what they will gain if they participate in the environmental campaign. *To discover what consumer perception towards green product green product. In curiosity to identify what are the main components or criteria that consumer especially gen-Y are looking forward in order to purchase a green product. It is true that each and every one of us are special and unique in the way we are, thus, every consumer has their very own perception in purchasing a green product. Different people from different backgrounds may have different perceptions on these products. In addition to that, different demographic groups may have different perceptions to this kind of product as well. Thus, this study will help to identify whether the consumer especially gen-y prefer to buy a green product or not to safe a mother of earth. 1.4 SIGNIFICANCE OF STUDY This study is crucial as there are a lot of green products have been selling nowadays. Obviously, when we talk about green product, the price for that particular item might be so expensive. The study on factors affecting consumer especially Gen-Y buying a green product may allow us to know in depth why are previous efforts taken does not produce as it is thought it would be. Based on the study conducted, motivations towards the environment, knowledge on green product, social norm, awareness and self-image have an impact on the consumer especially Gen-Y buying a green product. Government may need to enhance its program in educating people green product. New and more interesting Go Green program and method is a definite necessity in motivating people to increase their interest/awareness on a green product and indirectly motivates them to purchase it. 1.5 SCOPE OF STUDY The research focus on students in Multimedia University (MMU) Melaka campus which comes from various demographic backgrounds such as the faculty, ethnicity and nationality. The focused respondents are a great resemblance on the exact population in Malaysia. 1.6 ORGANIZATIONAL OF RESEACH 1.6.1 Chapter 1: Introduction Regarding this chapter, it introduce the background of this research such as why do people trade in order to get imported goods from other country. Thus, this will create a preference among the consumers locally and abroad to consume and purchase foreign made products. These sections will explain in details in the of consumers preferences from the Malaysian perspective and as well from the global view for foreign made products. This chapter also recognized the problem statement and the research objectives for this research. Finally, the justification of the research will help to justify the benefits and those who will gain in this research. Chapter 2 : Literature Review A thorough study will be conducted on the dependent variable and independent variables. The main purpose for this chapter is to weigh the pros and cons of the topic and to discuss in details on the ideas and knowledge concerned. In this chapter, every definition of the dependent variable and independent variables will be cited from the journals in order to strengthen every point mentioned. Several of arguments and various points of views from different authors in order to provide a stronger formation of each point can be founded in this chapter. In addition to that, this chapter explains the relationships on several independent variables relate to the dependent variables. 1.6.2 Chapter 3 : Research Methodology Research methodology is usually conducted after the thorough study of literature review. In this chapter, theoretical framework will be form to illustrate the relationships between the dependent variable and the independent variables. Hypotheses or a proposed explanation which were made on the basis of limited evidences will explain the relationships between two or more variables. All the hypotheses stated will be tested together with empirical data. This chapter also includes the description of the sampling data, data collections and as well as the development of the questionnaire for this research. Chapter 4 : Data Analysis After questionnaires are collected from all the respondents, then few tests will be conducted to test on the validity and reliability of the results. The responds of the questionnaires from the respondents are represented by a set of numbers that symbolize their own significant meanings. Whereas the tests that will be carry out are to analyze the responses from the respondents so that it will derive to a stronger conclusion at the end of this research. Chapter 5 : Conclusion This chapter will provide the final outcome of this research. Thus, the final results will be explained and we will be able to identify how the exact hypotheses that formed earlier are hold. Chapter 2 Literature Review In a general definition, green product is known as an ecological product or environmental friendly product. Shamdasami et al., (1993) in their research defined green product as the product that will not pollute the earth or deplore natural resources, and can be recycled or conserved. Green product is a product that has more environmentally sound content or packaging in reducing the environmental impact (Elkington and Makower, 1988; Wasik, 1996). In other words, green product refers to product that incorporates the strategies in recycling or with recycled content, reduced packaging or using less toxic materials to reduce the impact on the natural environment. Krause (1993), found that consumers will becoming more concerned about their habits and the impact on the environment. The consequence of this is that some of the consumers translated their environmental concern into actively purchasing green products commitment (Martin and Simintiras, 1995). Todayà ¢Ã¢â€š ¬Ã… ¸s teenagers are c oncerned about environmental problems (Lyons Breakwell, 1994; Lee, 2008). Studies have shown that youth are more concerned and more informed about environmental problems than the adults (Van Liere Dunlap, 1980; Diamantopoulos, Schelemilch, Sinkovics, Bohlen, 2003), and teens who consider they to be knowledgeable about environmental issues tend to report higher levels of concern (Lyons Breakwell, 1994). There are many reasons and factors that affect consumer especially Gen-Y to buy a green product. Concern for the environment is perceived to be important in encouraging consumer to participate in green program and also buying a green product. Research finding suggest that, moral concerns determine several curtailment behaviors (Goldstein et al., 2008; Hage et al., 2009; Thà ¸gersen, 1996). However, studies on the influence of moral concerns on consumer high involvement buying decisions with environmental implications are rare (Thà ¸gersen, 1999). This is a problem since overlooking an influential determinant might hinder or delay successful diffusion of environmentally friendlier products and innovations. Other researcher also revealed that despite expressing concern towards the environment the consumers were unwilling to purchase or pay a higher price for environmentally friendly products (Jay, 1990; Ottman,1992; Schlossberg, 1991). A more recent report by the RoperASW (2002) prod uced somewhat disappointing results with overall environmental concern among the general population on a decline with 59 per cent of the general population not even thinking of participating in environmentally friendly activities. Kristensen and Grunert (1991) said the levels of general environmental knowledge among consumers have increased significantly over recent years. This may have been expected, since a number of new green product lines have been introduced in a market. (Bohlen et al., 1993). Knowledge and attitude towards environment are very important to influcence consumer especially Gen-Y To buy a green product. There is a general belief among the researchers and environmental activists that through purchasing environmentally friendly products or green products, products with recyclable packaging or properly disposing of non-biodegradable garbage, consumers can contribute significantly to improve the quality of the environment (Abdul-Muhmim, 2007). The quality of the environment depends critically on the level of knowledge, attitudes, values and practices of consumers (Mansaray and Abijoye, 1998). Attitudes are the most consistent explanatory factor in predicting consumers willingness to pay for green products (Chyong et al., 2006). This means that price is not the main factor in preventing consumers from purchasing green products if they are pro-environment. Researcher also found that Influencing consumer behaviour is a complex and difficult task requiring knowledge of its determinants. consumer knowledge and attitudes are determinants of behaviour (Engel et al., 1993), many researchers have attempted to understand the relationship between purchase behaviour and knowledge /attitudes. The studies from those by Arbuthnott and Lingg, (1975); Geller (1981); Maloney and Ward (1973); Muller and Taylor (1991); and Schahn and Holzer, (1990) have shown that environmental knowledge has little impact on purchasing behaviour. However, Dispoto (1977) concluded that environmental knowledge was a good predictor of environmentally sensitive activity. Grunert (1993) found that knowledge of the benefits of a green products use on the environment may have an impact on whether or not that product is purchased and used. Arbuthnott and Linggs (1975) in a study of environmental behaviours, knowledge and attitudes, suggested that environmental knowledge acts as a mediating variable for environmental attitudes and behaviour. Synodinos (1990) stated that more positive a ttitudes may result by increasing knowledge about environmental issues (p. 168). Cohen (1973) found that groups of students who were taught courses with a high environmental content, i.e. were given more environmental knowledge, had different attitudes toward the environment than the control group who were taught courses with a low environmental content. Maloney and Ward (1973) found that the attitude of consumers towards environmental protection was significantly more positive than their knowledge of environmental problems. They also stated that despite its current popularity, the average person appears to know very little about ecology (p. 585). Dispoto (1977) made similar conclusions, stating that subjects à ¢Ã¢â€š ¬Ã‚ ¦ were more emotionally involved with the environment that knowledgeable about it (p. 457). When translating these results into the context of green product lines, these findings would suggest that consumers will have a positive attitudes towards green product lin es without actually knowing how they impact on or preserve the environment. Certain theorists believe that personal norms are the attitudinal factor seen as closest to actual behavior. In relation to green activities, the personal norm reflects a moral obligation to act in an environmentally responsible manner. A key assumption is that personal norms develop through the formation of a consistent personal value system that also incorporates social norms. Several researchers have found personal norms to accurately predict green consumer behavior. Studies have also investigated the effect social influence has affect consumer especially Gen-Y purchase green product.The interest in green initiatives is not expected to emanate only from external impositions and inducements but also from the internal sense of responsibility of a firm towards the society in which it exists. For green issues, such sensitivity is intensified by increasing environmental problems such as global warming and pollution. Such problems may also raise awareness and interest of a firm to behave in a more socially responsible manner and reflect an image of due diligence and commitment to sustainability. Green purchasing is primarily motivated by a certain degree of consumer ecological consciousness. Frey and Stutzer (2006) identify a number reasons behind environmental motivation: intrinsic motivations, altruism, internalized norms and social norms. Social norms lead individuals to take into consideration the opinions of the other members of society when choos ing a green product over another: if they think that their acquaintances approve of green product purchase and disapprove of standard product purchase, there are encouraged to buy green products. (Ewing, 2001) Social norms are an important motivator of ecologically responsible behaviour The strength of the normative influence of the consumers family and social groups on purchasing decisions depends on the characteristics of the product (e.g. luxury rather than a necessity, publiclydisplayed or used in private), the susceptibility of theindividual consumer and the coercive power of the group to which the consumer belongs (Hoyer and MacInnis, 2004). Self image is the conception one has of oneself. Study in marketing influence on consumer purchase decision on green product, self-images was influencing green behaviours. This agrees to Lee(2008) finding on concern for self-image as the third predictor of her study. Apart from behavioral aspects, numerous studies have also looked at the r elationship between demographic and socioeconomic variables and purchase green product involvement. Kinnear, T. And Taylor, J. (1973) stated that there has been no signi ¬Ã‚ cant link found between demographic segmentation and green purchase. This could be due to the notion that different groups of people relate to different parts of the environmental agenda Peattie, K. (1995). There have been contradictory results of younger and older age groups concerns about environmental issues Peattie, K. (1995). There is, however, a belief that environmental concern is directly related to a consumers level of education Balderjahn, I. (1988). Based on four surveys, Hines et al. found no relationship with gender.

Preistley’s main aim Essay

Preistley’s main intension in â€Å"An Inspector Calls† is to show the immorality in society. He accomplishes this by having each character take on a separate stereotype of pre-war society. Birling is the industrious businessman, cold hearted and tight fisted. Mrs. Birling is the bossy, maternal wife who has no sympathy for any one who crosses her strict moral barriers. Eric, the son, is a loose cannon, a young man with mean parents who he cannot look to for help. Sheila is the almost spoilt daughter, who is all too quick to use her power, but still feels remorse later. Gerald is a slightly mature Eric. Still a bit irresponsible, he has the right set of morals and is engaged to Sheila at the beginning of the play. Finally, Inspector Goole is the collective conscience of the group. Each of the characters matures slightly over the course of the play, excluding the parents who seem to be set in their ways. Right the way through the play Birling shows himself to be steadfastly rightwing. His views on society are that there is no such thing and that it is every man for himself. He is shown as having few kind emotions and is mostly celebrating Shelia’s wedding because of the business opportunities it will bring. Preistley is trying to show that these views are wrong. He does this at two levels. One is the more obvious – he has been cast as the evil character that is mean to everyone. The other way is subtler. In all his predictions Birling is wrong as these two quotes show – â€Å"And I say there isn’t a chance of war. The worlds developing so fast that it’ll make war impossible. † â€Å"Why, a friend of mine went over this liner last week – the Titanic – she sails next week – forty six thousand eight hundred tons – New York in five days – and every luxury – and unsinkable, absolutely unsinkable† The play was set in 1912 but performed in 1946, so the audience would know that he was wrong about these thing and would subconsciously imagine him as wrong, making them more inclined to agree with Preistley’s view of an ideal society. Birling’s actions and behaviour towards the other characters is typical of a right wing, pompous businessman. He treats all his offspring as tiny children, when they are both old enough to be married. His workers are treated like dirt, fired for wanting a slightly better wage. The Inspector is referred to as a crank, but only once he has left the house. The only person Birling treats fairly apart from himself is his wife, of whom he still takes a slightly lower view than she deserves.